Moen: Baby Boomers are Reinventing Aging

Baby Boomers are flipping conceptions of what growing old looks like, according to a recent press release from Moen. The release discusses how seniors, when gearing up for bathroom remodeling projects, are rejecting conventional designs in exchange for functionality that allows them to live independently in their own homes. The crew here at Booher Remodeling Company loves to see that more Baby Boomers are maintaining their individuality through home improvement projects. As we grow older, our lives and bodies tend to change drastically. Remodeling the home with a plan for the future is a great way to ensure that seniors will be able to stay comfortable in their own space for as long as possible .The Boomers’ independent attitude and willingness to shake up preconceptions are part of what make their generation so inspiring. What do you think? Will this trend of seniors aging in place become the new face of aging? From a November 21, 2013 press release from Moen:

“North Olmsted, Ohio… Aging in America. We’ve come a long way, baby. In the past, the concept of ‘senior living’ meant having the best ‘stuff’ and sitting in your recliner to enjoy it all. For today’s Baby Boomers, it’s more about having the best experiences, whether that be traveling, seeking out new health and fitness activities, spending time with family and friends… or simply enjoying life on their terms. In this final installment of the Moen Watch report, we look at the concept of ‘Reinventing Aging’ — how Boomers are redefining what it means to be old. ‘In 2012, we began to see a lot of remodeling activity with Boomers, especially among Leading Boomers (those born between 1946 and 1955),’ said Jack Suvak, senior director of consumer and market insights, Moen. ‘And that trend has continued to gain momentum this year, and we don’t expect it to stop anytime soon. Boomers are defying traditional beliefs that aging is predictable, boring and that they’re ‘over the hill.’ Instead, they’re reinventing what it means to age by seeking the right products and experiences that enable them to live in their own homes safely, independently and comfortably as personal circumstances change.’ Reinventing Aging: What Is it? The Baby Boomer demographic is significant — representing 44 percent of the U.S. population* — and amasses a wide age group, those born between 1946 and 1964. Yet, it can be said that nearly every Boomer is doing their best to create a better quality of life as they age, continuing to establish a personal aesthetic and making room for friends and family. Suvak explained, ‘They’re taking a more personal, emotional and customized approach to aging as they are ‘LIFEsizing’ with a more mindful attitude about enjoying the quality of life in an efficient, no/low-maintenance sort of way.’”

Click here to read the entire press release.